The approach of a company like HotelTonight is quite different. In the following email, the focus shifts from location to price . This is an email for anyone whose budget dictates the destination, not the other way around. Email from HotelTonight Why we love this email: An impressive header that grabs attention while being humorous and having a strong visual impact A modular structure and a choice to combine suggestive images with complete information on prices and options Happy birthday emails Travelers love surprises , and a special email wishing them a happy birthday or celebrating some other kind of birthday won't go unnoticed. A happy birthday email is a great incentive for a new booking . Even better, if a discount or coupon add to the warmest wishes. birthday email 2.
Planning times Alright, so your user has jotted down ideas, considered options , and narrowed down their choices to a few destinations. Now it's all about planning ahead and finding the right flight on the right date to the right destination. Flash sales: the conversion incentive A must for any tourist site or hotel. Discounts and special offers are the best incentives E-Commerce Photo Editing Service to get recipients to convert and book. Email from Kimpton What we like about this email: A very effective copy The email is straight to the point, clearly stating the discount and the terms of validity . An email with the effectiveness of a flyer. The conditions of validity of the rebate must be clearly indicated. A countdown timer has great potential in this regard; here is a great example from Vueling. Email Vueling What we like about this email:
The countdown is central and in tune with the subject: the style mimics airport arrivals/departures signs. The Black Flyday copy deserves a special mention. Recovering abandoned reservations: combining urgency and expectations Like the equivalent email for recovering an abandoned cart in e-commerce , this type of email allows you to reach customers who started the booking process but did not complete it. blank email Why we love this email: It generates a sense of urgency without shouting; it offers an essentially clear and honest argument (the price fluctuation) The call-to-action is original and immediate; the color stands out and is at the same time harmonious with the dominant red. 3. Times of reservation This is when the search is complete, users are ready to validate the chosen solution and book tickets and accommodation: conversion . Upgrade campaigns These are all those emails that brands in the travel and tourism industry use to offer offers and services related to the trip the customer has just booked. An airline can obtain upgrades by offering more comfortable seats: